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Independent Concept / Design / Objects

FORMA.

An identity and digital showroom for expressive furniture, where form, texture and proportion lead the story.

Furniture concept — conceptual imagery
Art direction / Digital experienceSelf-initiated exploration · No client affiliation
The idea

Objects with a point of view.

Give sculptural objects a distinct visual language while making the collection easy to browse and understand.

Discipline

Brand & digital identity

Sector

Design / Objects

Status

Independent Concept

Scope

Art direction / UX / UI

Art direction

A world with
its own character.

A quiet neutral palette, expressive serif typography and gallery-like compositions let materials speak without distraction.

Experience principles

A natural next step.

A small collection, material notes and an enquiry-led product detail replace the urgency of conventional commerce with considered discovery.

The proposed interface prioritises readable content, clear navigation and a deliberate balance between atmosphere and usability.

Design study / No live client site

“Form follows feeling.”

Concept imagery and simulated design brief. No measured business outcomes or client endorsement are implied.

Next exploration

ÉTER

Have something
extraordinary in mind?

Tell us what you’re building. We’ll explore what it could become.

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