An expressive digital experience starts with a useful question: what should a visitor understand, feel or discover through participation?
Start with the idea
Interaction has a purpose when it reveals something about a brand. A movement, a sound or a changing perspective should add meaning to the story, rather than delaying the content.
Participation becomes valuable when it leads to discovery.
Give people room to choose
A compelling experience respects different ways of exploring. Direct navigation, a clear exit and a readable alternative make the work available to a wider audience.
Keep the technology in service of the story
Prototype the smallest interaction that communicates the idea. Test it on an ordinary phone, reduce unnecessary weight and make sure the essential content works without the effect.